Snohomish Health District strives to educate and inform the community regarding public health issues. With this in mind, staff have created a cohesive, coordinated marketing strategy that consists of multiple outlets, including television, radio, print, and social media. We also have identified local high-traffic areas to share messaging, including malls, billboards, sports facilities, and youth clubs.
Primary funding will come from the COVID Vaccine Program via the consolidated contract with the Department of Health. Additional program funding may be added from the District’s Communications, Marijuana Prevention, Youth Tobacco Prevention, and Tobacco and Vaping Prevention programs.
The primary marketing goals include:
- Raising awareness of COVID-19, vaccine hesitancy, etc., through highly visible advertising avenues.
- Target specific channels/media that include multiple languages and cultural considerations.
- Creation of a long-term plan that allows for flexibility and sustainability.
- Increase top-of-mind awareness of the organization as a whole.
Please note: these media buys are part of a coordinated marketing plan, previously presented to Board of Health committees in June 2022. They represent the District’s major advertising spends. Contracts will run through 2023.
Paid messaging will be supported by educational materials and information on the District’s website (including blogs and activity pages), as well as relevant community outreach and in-person events.
Four agreements were brought through each Committee in October and approved to forward to the full Board on consent. However, as part of the Health District’s review and approval process, two of the agreements were removed to ensure the acquisition process aligns with the District’s procurement policies. The two agreements for approval today are considered sole source as the vendors are the only ones that offer these specific advertising services in the county and so staff are requesting to move forward with these two.
Advertising contracts are attached (Exhibits A and B).